A brand’s visual identity is about its personality and how the company creates that connection with its audience. Graphic design in identity uses visual elements that convey the corporate identity and create the face of the brand. Identity can tell the story of a company, convey experience and emotions.
Designers involved in such projects work with logos, typography, image library, color scheme, business cards, corporate letterheads and other brand visuals. To keep the branding theme alive, designers develop style guides. With their help, all products and visual representations of the brand maintain the unity of style, while maintaining the basic concept.
This is a complex industry that requires extensive knowledge. The designer must solve problems with any media of visual information: advertising, packaging, information materials. Each stage of visual identity development can contain dozens and hundreds of design tasks.