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Leading international design company Research Studios
has completed the twelve-month task of designing a new
visual language for The Times, which includes the creation
of a new font called Times Modern, a major restyling
of the navigation of the newspaper, a new masthead and
a new crest. The changes will take effect from Monday
November 20th and will continue The Times tradition
of setting the visual and typographical agenda.
The new Times Modern typeface encapsulates the paper’s
heritage while adapting to the demands of the new compact
format. Like The Times’ previous typeface, Times
Classic, Times Modern has been designed as a bespoke
type family. The Times is the only newspaper to create
and use bespoke fonts, all other UK newspapers purchase
ready-to-use fonts.
The project has been led by Ben Preston, Deputy Editor
of The Times, in partnership with Research Studios’
founder Neville Brody who acted as Art Director. Neville
was formerly art director of The Face, and lead designer
on Actuel, City Limits and Arena magazines. He also
worked on the redesign of Times2 supplement in 2005.
Collaborating with Neville is lead designer Jon Hill
supported by Research Studios’ Luke Prowse. Jon
has worked on many large editorial projects, including
the design of supplements for The Guardian, the redesign
of Swiss newspaper Le Temps and UK business-to-business
magazine Media Week. Twenty-three year old Prowse has
created the new Times Modern headline font for the newspaper.
Over the past four years, The Times has seen unprecedented
growth. The paper increased its year-on-year circulation
for 22 consecutive months following the introduction
of the compact in November 2003 and it is still increasing
its full-rate sales, with 24 consecutive months of year-on-year
growth, according to the most recent sales for October.
agenda.
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