Channel 4 approached us to create some typographical animations of slogans which were used on a series of promo ad's for NipTuck, a cosmetic surgery drama broadcast on Channel 4 in late 2004.

The animations had to fit perfectly with certain sections of the edit, some of which were less than 3 seconds, the challenge was to make the type appear on screen long enough for the viewer to read, but at the same time retain the beauty of the animation.

The promo ad's were broadcast at the end of ad breaks during the three weeks before the broadcast of the show.