The Aniboom Logo

Aniboom, the virtual animation studio and destination for the best emerging international animation talent, has just relaunched with a complete visual identity overhaul from Research Studios.

We created a concise brand strategy platform, new logotype, typeface, website and extensive visual language for Aniboom as they moved into their next phase of growth and began to join other major league animation studios in both reach and exposure. Aniboom has become an essential platform to watch the latest, most vibrant animation work from a global community of creators. The logo and identity had to feel playful, youthful and appealing to it’s loyal creative audience while at the same time communicating effectively to the studio’s corporate clients, sponsorship partners and collaborators such as FOX, Radiohead and The History Channel.

As part of the project, Research Studios created the bespoke typeface, ‘Boom’ in three weights – heavy, medium and light – which is an integral brand element used extensively throughout Aniboom’s collateral and promotional material. Elements of Boom have also become an extended part of the visual language forming containers and other graphic elements.

The new identity has already rolled-out across the new Aniboom website and throughout the organisation from trailers to business cards. It will also be captured for the client in two brand manuals, one for the overarching branding and another specifically for web and digital.

Following client validation and research, the re-brand has been extremely well received by both it’s target audiences, in particular the animators. Research Studios have been retained as on-going brand consultants and visual identity guardians.

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Visual Identity

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Bespoke typeface 'Boom'

Examples of the visual identity in use