Off Canvas – Converse and Beijing Design Week
Neville Brody recently unveiled Vortext a unique piece of work for Converse and their Off Canvas Project which formed part of the first Beijing design week.
Off Canvas was the brand’s inspiring street-level exhibition of typography in areas of Beijing that have a strong connection with China’s thriving creative subcultures such as 751, Dashilar, Wudaoying Hutong, Da Wei Lang Ying Hutong and Gulou East Street. The project pulled together five other typographic talents from both Europe and China; Benny Luk, Ying Yonghui, Nod Young, Neils Shoe Meulman and Ben Eine to each create site specific installations in their chosen media.
Brody’s Vortext piece was installed at 751 D-Park part of the iconic 798 Art Centre in North East Beijing. Vortext has grown out of Brody’s Antimatter font produced for Fuse 20, his magazine publication dedicated to experimental typography, being published later this year by Taschen – you can find out more about the book here.
During Beijing design week Brody also gave a talk at CAFA (China Central Academy of Fine Arts) in partnership with the British Council’s Smart Talk series and joined a Financial Times and Baccarat discussion panel at Capital M.
Images in this story are copyright of Jonathan Leijonhuvud you can find out more about his work here
To find out more about the Off Canvas Project and respective artists follow the links below:
For Converse’s Off Canvas Project click here
For Benny Luk click here
For Nod Young click here
For Neils Shoe Meulman click here
For Ben Eine click here
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Posted: October 5, 2011
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