The China Art Foundation – Branding and Collateral
Research Studios has just completed the branding and initial roll-out collateral for The China Art Foundation, a cultural organisation connecting western and Chinese arts and cultural institutions, artists and general public through events, publications, films and summits.
The foundations aims to “Help to make sure that the interest in contemporary Chinese art has a sustainable future: Help the west to understand the rich history and contemporary cultural life of China; Help China to understand western art and culture, historical and contemporary” and whose advisory board includes representation from Solomon R Guggenheim Museum, The Metropolitan Museum of Art New York, National Art Gallery (Singapore), Yale University Art Gallery, Central Academy of Fine Arts (Beijing), Musee National d’Art Moderne – Centre Pompidou (Paris), British Museum.
The China Art Foundation has hosted two summits in both Britain and China with attendance from major western and Chinese museum directors, produced two publications (Contemporary Art in Asia edited by Melissa Chiu and Benjamin Genocchio and Total Modernity and the Avant-Garde in Twentieth Century Chinese Art by Gao Minglu) commissioned a full length documentary and recently hosted two China Art Foundation Talks in America (Yale and The Metropolitan Museum of Art, New York). The Foundation’s trustees include, Pearl Lam, Susan Hayden, Gao Minglu, Sydney Picasso and Philip Dodd.
Research Studios has worked alongside the Foundation Trustees to develop an identity that captured the strands of core activity and the sense of connectivity between east and west. The secondary language to the identity has also been developed and applied to the foundation’s first pieces of collateral show here in poster and leaflet format as well as rolled out on a micro blog site.
You can out more about the China Art Foundation here
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Posted: June 20, 2011
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