Re:Search: The Times
While we are on the subject of newspapers, we wanted to show one of Research Studios’ more iconic newspaper projects of recent years – The Times London.
Research Studios completed a twelve-month task in 2006/7 of designing a new visual language for The Times as it moved from broadsheet to tabloid format, which included the creation of a new font called Times Modern, a major restyling of the navigation of the newspaper, a new masthead, new crest, iconography, new weather icons, style-sheet layouts, suggestions for picture use/editing and creating a total tool-kit with which the editorial team could continue The Times’ tradition of telling breaking news stories in a compelling way and continuing to set the visual and typographical agenda.
The new Times Modern typeface (worked on by Brody and other Research Studios’ employees) encapsulated the paper’s heritage while adapting to the demands of the new compact format. Like The Times’ previous typeface, Times Classic, Times Modern was designed as a bespoke type family. The Times is the only newspaper to create and use bespoke fonts, all other UK newspapers purchase ready-to-use fonts.
The project was led by Ben Preston, then Deputy Editor of The Times, in partnership with Research Studios’ founder Neville Brody who acted as Art Director. Neville was formerly art director of The Face, and lead designer on Actuel, City Limits, Arena and several issues of the recent Arena Homme + magazines. He also worked on the redesign of Times2 supplement in 2005.
Posted: July 29, 2010Share: Tweet, Digg, Delicious, Facebook, Stumble Upon, E-mail