Research StudiosLucozade Sport: Evolution Campaign
Research Studios has collaborated with Director Tony Kaye, Lucozade and MC Saatchi (London) on the graphic design and typographic Art Direction for their Evolution Campaign.
The Evolution Campaign, concept by MC Saatchi, aims to show how sport has developed over the decades, with each generation the sports persons’ performance has improved and consequently world records and personal best results are beaten. Lucozade has been part of that journey and helps today’s sports person with their hydration, strength and recovery.
MC Saatchi who had created/executed the concept, broadcast and print campaigns invited Research Studios to join the project and Art Direct ideas and executions for the graphic design treatments and typography throughout.
Lucozade advert screen still
Lucozade advert screen stills
Lucozade press adverts
Product: Lucozade Sport
Production Title: Evolution Campaign
Agency: M&C Saatchi London
Creative Director: Graham Fink
Agency creatives: Tristan Cornelius and Joe Miller
Agency Producer: Bruce McKelvie
Production Company: Supply & Demand Los Angeles
Director: Tony Kaye
Graphic Design Art Direction: Research Studios
Producer: Rika Osenberg
Film Editor: Peter Goddard @ Poppy Films
Post Production: Rushes
Colourist: Adrian Seery
VFX: Rufus Blackwell, Adam Watson, Leo Weston, Emir Hasham, Dave Kiddie, Brian Carbin, Richard White, Omar Akkari, Marcus Wood and Roisin
Combustion: Noel Harmes
Rushes Producer: Carl Grinter
Posted: November 23, 2009
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