Research Studios / Arena Homme + Edition 32 ‘Popaganda’

Arena Homme + Edition 32 ‘Popaganda’

Limited edition and newstand covers*

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Neville Brody has Art Directed and created new typefaces for Arena Homme + Edition 32 ‘Popaganda’ making a long awaited returned to the world of magazines. This is a special first collaboration on the men’s fashion title and their issue celebrating the iconic stylist Ray Petri, a close friend of Brody, and the spirit of the Buffalo fashion movement.

Building on a couple of guest front covers this year with Wallpaper* and GQ Italia (coming soon to this blog), it is the first time in several years that Brody has returned to pure Art Direction, typography and layout of a full magazine.

On the collaboration with Brody Jo-Ann Furniss editor in chief comments;
“ As the original person who commissioned much of the original buffalo output, the most iconic Art Director of The Face and founding Art Director of Arena (not to mention his work on Per Lui – his men’s fashion credentials are unimpeachable). It took a fair amount of arm twisting to get Neville to do a magazine again. But as can be seen, the results are as brilliant as ever. It’s a great pleasure to work with him.”

The edition celebrates the Buffalo spirit of issue 32 with a split run of covers. A Buffalo special with cover star Jack Negrit shot by Jamie Morgan and styled by Barry Kamen and Mitzi Lorenz and another featuring emerging ‘Gossip Girl‘ pop icon Ed Westwick shot by Alisdair McLellan and styled by Nicola Formichetti.

Talisa Soto feature story

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Front of book

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Brody has designed two custom typefaces for the magazine Buffalo and Popaganda which will be available commercially soon and were posted here a week ago.

Supported by Arena Homme +’s Art Director Patrick Waugh, Research Studios’ designer George Sheldrake and project manager Phil Rodgers, Brody’s focus was taking the magazine into a more masculine space with simple and strong layouts which complement commissioned stories from the magazines loyal and legendary photography and styling contributors; Juergen Teller, Alisdair McLellan, Nicola Formichettiti, Simon Foxton, Nick Knight, Willy Vanderperre and Olivier Rizzo, as well as reuniting with original buffalo photographers Jamie Morgan, Roger Charity, Mark Lebon and stylists Barry Kamen and Mitzi Lorenz.

John Savage feature story

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Brody was also keen to draw focus into the thought provoking and often overlooked written work, “people generally don’t read”, by Jon Savage, Mark Simpson, Paul Morley, Jo-Ann Furniss and Murray Healy using his new popaganda font pull quotes and oversized serif drop cap intros and key words.

To find out more about the amazing work of Ray Petri please read this recent article by Armand Limnander in the NY Times