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Bonfire Season 08/09

Bonfire 2008/09

Bonfire 2008/09

Research Studios has worked with Bonfire Snowboarding since 2005 on a range of projects from Branding to designing fabric patterns. Having designed their overarching logo and visual language in the first year, each year we develop this to give them a fresh look whilst retaining the solid foundations we originally created. Together we have established a brand language that is pioneering for Bonfire as it sits outside the typical style for the snowboarding sector. Research Studios consults with the business on all aspects of their collateral including apparel labeling, hang tags, sales graphics and website to ensure they are on brand.

We collaborate with Bonfire to create each seasons ad campaign: after agreeing the concept together, a member of the Bonfire team shoots the photography and Research Studios creates the final adverts, 2008/09 versions below.

We also work with Bonfire’s apparel designer to create custom patterns for the fabrics, and ‘Bonfire’ embroideries which are featured on garments.

View the Bonfire season 07/08 work >
View the Bonfire season 06/07 work >

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Season 08/09 Ad Campaign

Season 08/09 Ad Campaign

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Season 08/09 Apparel Patterns

Season 08/09 Apparel Patterns

Season 08/09 Apparel Embroidery

Season 08/09 Apparel Embroidery


Posted: July 15, 2009

Tags: Advertising, Apparel, Art Direction, Bonfire Snowboarding, Branding,

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