Research Studios

Bonfire 2006/07

Research Studios has worked with Bonfire Snowboarding since 2005 on a range of projects from Branding to designing fabric patterns. Having designed their overarching logo and visual language in the first year, each year we develop this to give them a fresh look whilst retaining the solid foundations we originally created. Together we have established a brand language that is pioneering for Bonfire as it sits outside the typical style for the snowboarding sector. Research Studios consults with the business on all aspects of their collateral including apparel labeling, hang tags, sales graphics and website to ensure they are on brand.

We collaborate with Bonfire to create each seasons ad campaign: after agreeing the concept together, a member of the Bonfire team shoots the photography and Research Studios creates the final adverts, 2006/07 versions below.

We also work with Bonfire’s apparel designer to create custom patterns for the fabrics, and ‘Bonfire’ embroideries which are featured on garments.
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Season 06/07 Ad Campaign

Season 06/07 Apparel Patterns

Posted: July 2, 2007

Tags: Advertising, Apparel, Art Direction, Bonfire Snowboarding, Branding, London